What is Singles' Day? Have you ever seen signs advertising “Singles' Day” or “Double Eleven” and wondered what the heck it is? 11/11 is a hugely popular shopping day in China--so much so that it is recognized as their # 1 shopping event. Started by China’s biggest retailer Alibaba, this 1-day celebration of singlehood claims greater sales than the U.S.’ monstrous Cyber Monday.
How it all began: The trend started in 2011 when a great deal of marriages occurred. People used the four 1's in the date (11/11) to tell their significant others that they were the "one" for them. Thus, the Alibaba group capitalized on this sentiment and created a shopping extravaganza. In fact, people go so bonkers for Singles Day, they spend more on themselves during the event than on any other holiday.
What does all this mean to our savvy shoppers? It’s a splendid day to shop online because many leading U.S. brands jumped aboard the Singles' Day choo choo train, and they offer unbeatable pricing on some of this year’s hottest products. If your holiday wish lists are ready, this could be the day to start checking off names!
To make the Singles' Day sales even sweeter, we raised our cash back rates on select merchants. So take advantage of these incredible offers before they end!
Shop Singles Day Sales Today!