We are very excited to announce the release of our new updated brand. After many years with our existing brand (10 years in the UK!), we have given our site a facelift. Our new brand represents the next phase in our journey. We felt that we needed a brand which truly reflected our tremendous growth both in the UK and the US.
Our starting point was to reflect on what we represent as a company. Our mission has always been to help our members get better value and better savings when they shop. As a company, all of us work very hard on this, striving to find new ways to give members more and find the best deals.
We do it because of who we are — we’re made up of people just like our members; people passionate about finding innovative ways to save money, earn rewards and find great deals. And that makes us very different to anyone else doing this job. It drives us to be helpful, honest and relentless in delivering our promise to put our member’s interests first.
Behind the Brand
We wanted a brand that reflected our core values:
- Working tirelessly to bring members the sweetest deals
- Agility in a competitive environment
- Conducting ourselves ethically
- Acting charitably and generously
- Innovativeness and showing leadership in the field
It’s a tough task for sure!
We set out to create a meaningful global brand identity that encourages all members and staff to share our story with one powerful voice. In other words, we wanted TopCashback to look, sound and feel as great as we actually are.
Behind the scenes, we went through many iteration of logos before we hit on the idea of a hummingbird.
Why a hummingbird?
A hummingbird symbolizes great determination, agility, flexibility and most of all, works hard to get to the sweetest treats. With their wings beating rapidly, they have incredible energy, and can fly backwards and side to side making them a unique bird.
Can we live up to the qualities this amazing bird represents? We think we can and do.
We hope our new brand and colors are a visual representation of what we stand for. Distilled to its essence, our new brand is the people’s champion of cashback rewards.
We look forward to the next phase of our journey with both our current loyal members and welcoming new TopCashback members under our wings.
Competition Time
To celebrate the exciting new look, we’re giving away $250 to one lucky winner! We will randomly select one winner who answers the following question:
What fun facts can you tell us about Hummingbirds?
Answer in the comments section of this blog post below. Please note, you must be signed in to your TopCashback account to comment on the blog. If you don’t have one, you can sign up on the Home Page.
See Competition Terms and Conditions